Military & First Responders Appreciation Program


Military & First Responders Appreciation Program

In our eyes, serving our country is one of the most honorable things a person can do. We can never thank you enough for your bravery, and we're constantly impressed by what you do to protect our nation every single day. Those who serve in the military and who are first responders are true heroes, and we're forever grateful for the sacrifices you've made for your country. As a token of our gratitude, our Ford dealership in West Palm Beach, FL, is pleased to give members of the military, first responders and their families a special Military Bonus Cash Offer.

If you're Active military personnel (Army, Navy, Air Force, Marines, Coast Guard), National Guard, a reservist serving on Active Duty, a member of the Delayed Entry/Enlistment Program, a retiree or a spouse/household member of an eligible person, you can take advantage of this exclusive offer and receive $500 in Bonus Cash when you purchase a new or pre-owned Ford. Plus, eligible first responders also receive will also receive $500 in bonus cash.

Eligible Military Members Include:

Active Duty:

Register to receive the Military Appreciation Bonus Cash Offer from Ford, and you can save on the purchase or lease of eligible new Ford vehicles. Qualifying military members and family members include:

  • Active Military Personnel in the Army, Navy, Air Force, Marines or Coast Guard
  • National Guard, Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program
  • Spouses/surviving spouses and household members of those listed above

First Responders:

As our way of thanking first responders for always being available to help those in need, we're offering $1,000 First Responders Appreciation Bonus Cash on the purchase or lease of any new and eligible 2016/2017/2018 Ford vehicles. Qualified first responders include:


  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer 
    (Example: Customs, Homeland and Security, etc.)

Fire Department

  • Career Firefighter
  • Volunteer Firefighter


  • EMT
  • Paramedic

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